News & Insights

Naschitz Brandes Amir Advises CB4 on the Acquisition by Gap


On October 4, 2021, Gap, an American worldwide clothing and accessories retailer, announced that it has acquired the New York and Tel Aviv based start-up Context-Based 4 Casting (CB4) that uses cutting-edge AI and machine learning tools to transform retail operations, increase sales and improve the customer experience through predictive analytics and demand sensing. 


Naschitz Brandes Amir advised Gap on this transaction. The team included partners Tuvia Geffen and Itay Deutsch, and associates Geraldine Shefet, Sacha Borenstein, and Ofir Lazard. For more information, see the press release by Gap.

Naschitz Brandes Amir Team